Food Photography Tips

I was thrilled (and hungry) when Wilkinson Baking contacted me to take marketing photos of their bread since I’d previously tried a loaf and it was fantastic! The first completely automated bread bakery was created and built by the creative business Wilkinson Baking.Customers may enter a shop and see the automated bakery prepare, knead, and bake their bread in front of them.

I coordinated with Eric, the WB operations manager, to have a delivery of 12 freshly baked loaves (4 of each kind) made to my home. I began working on the goal of producing slick, clear graphics that would match the brand right away. Along with being distinctive and possibly a touch cheeky and entertaining, I also wanted the graphics to be a little inventive like the business.

Tips for Food Photography
Over the last year, as I’ve gotten more into food photography, I’ve learnt a lot—some by errors, and others through counsel from colleagues. Here are some advice I’ve learned thus far in my path.

Food should be prepared at the temperature at which it is intended to be consumed.
When cheese cools, it takes on a completely different appearance than when it is gleaming hot. Similar to how a loaf of bread loses its lovely, alluring “loaf-y” appearance as it cools, the bread’s body starts to collapse in a little. Once it cools, ice cream starts to melt, pasta starts to lose its luster, and pie filling stops shining. You see what I mean. Food photography must be done quickly.

Always have extras of whatever it is you want to photograph.
The food will begin to look a little shabby as you “use” it (plate it, arrange it, style it, or relocate it). I needed bread that I could cut, stack, couple, and shove into my husband’s arms (see last picture). Even though it may seem like overkill, having 12 loaves was tremendously useful in this situation. I was able to experiment freely without being afraid about wasting my one loaf.

Extra “product” might also give you the freedom to be inventive. Whenever I’m hired to create and photograph a dish, I often purchase extras of some of the ingredients. In cases when a recipe asks for half a cup of nuts, I’ll purchase a full cup and utilize some of the leftovers as plate cues that inform customers about the product’s contents. I strewn oats around the cutting board below the bread in the case of the bread to convey the message, “Hey! This is healthy stuff!”

Edit foods and items to reflect their genuine attributes.
Food photographs are not always accurate. Shadows, for instance, may make food seem scorched or overdone. I’m more aware of this issue while shooting meats, but I still had to make some edits for these pictures of bread. To ensure that shoppers wouldn’t get the erroneous impression of the bread’s texture—which is soft and delicious—I, for instance, pulled some of the darks out of the shadows on certain photographs.

In a photograph, color may also be misrepresented. Making a comparison between the image you captured and the finished output is crucial. Additionally, it’s important to avoid overediting photos to make them seem unnatural. Nothing kills a terrible product like excellent advertisement, as I once read.

In other words, don’t make a photo-based promise that won’t be fulfilled when the buyer bites into it. In the instance of the bread from Wilkinson Bakery, I already knew the item was a success. Still, as a photographer, I performed another taste test to be certain.